ThemeWare® vs. Shopware Standard

Banner

Easy to configure, visually appealing display options, perfect for custom campaigns.

CMS Breadcrumb Navigation

Integrate a breadcrumb navigation as a CMS block in your Shopping Experiences for improved usability and SEO.

CMS Code Element

Add custom HTML code elements to your Shopping Experiences for maximum design freedom.

CMS Countdown Banner

Create countdown banners for sales promotions and limited-time offers directly in your Shopping Experience.

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CMS Gallery Grid

Create responsive image galleries in your Shopping Experiences for a visually appealing product presentation.

CMS Category Teaser

Present product categories as visually appealing teaser elements in your Shopping Experiences.

CMS Testimonials

Integrate customer reviews and testimonials as a CMS block in your Shopping Experiences.

CMS Subcategories

Display subcategories directly in Shopping Experiences for intuitive navigation through your product range.

Commerce

Boost your conversion rate by leveraging flexible design options to showcase your products.

CSS Animations for Shopping Experiences

Bring your online Shopping Experiences to life with our CSS animations. Give your store a unique feel, delight your users and boost your conversions.

Shopping Experiences

Shopping Experiences offer endless design possibilities for your Shopware online store. Use ThemeWare® CSS classes for custom design elements and advanced configuration of CMS blocks and CMS sections.

Grids

Optimize your CMS content with ThemeWare® grid blocks – simple and versatile solutions for flexible content presentations. See the possibilities for yourself.

Hero Slider

Give your online store that special touch with the Hero Slider! Showcase your products and offers attractively and boost your sales.

Sidebar

Use the sidebar so your visitors always have access to important content and features. Enhance your store's usability with custom sidebar elements.

Columns

Numerous column blocks from two to six columns are available – design your Shopping Experience with just a few clicks.

Teaser

With ThemeWare® teaser blocks, you can place your content clearly and easily within your Shopping Experience.

Additional CSS Classes for Shopping Experiences

Make your Shopping Experiences even more unique with additional CSS classes. Surprise your customers with distinctive designs and leave a lasting impression.

Accordion for Product Description and Reviews

Display the product description and reviews in a clear accordion layout for easier access.

Badges on Product Pages

With badges on product pages, you can draw customers' attention directly to important product features and boost your conversion rate.

Data Sheets on the Product Page

Technical details and specifications available as a clear PDF download – easily accessible directly on the product page.

Properties Tab

Do your products have many properties? Then place the properties table on product pages in a separate tab.

Manufacturer Tab

Manufacturer information as a tab on product pages.

HTML5 Videos in Description / Tab

Integrate HTML5 videos directly in the description tab to present your products in a visually appealing and interactive way.

Custom Tab

Personalise your product pages for each product with custom information, offers and more.

Short Description

Give your products a personal touch with the short description in the buybox and boost your sales.

Short Description on Product Pages

Present key information at a glance and significantly increase your sales opportunities.

Labels on Product Pages

The benefits of free shipping, available stock and special offers are immediately visible to customers.

Product-Specific Benefits

In addition to global store benefits, product-specific benefits can be displayed on product pages.

Product Specifications

Display various product specifications (length, width, height, weight, manufacturer, manufacturer no., EAN, etc.) on product pages.

Product Custom Fields / Tabs

Use product custom fields and tabs for additional links, comments and downloads for extended information.

Product Page

You have full control over colour configuration, image size and alignment, and can even add product videos to impress your customers. Display essential information such as manufacturer, weight and much more.

Product Page Layouts with Elements & Blocks

Create custom product page layouts with versatile elements and blocks for maximum flexibility.

Sticky Gallery and Buybox

The product gallery and buybox remain visible while scrolling for a more comfortable shopping experience.

Videos Tab

YouTube and/or Vimeo videos as a tab on product pages.

Benefits on Product Pages

Display product-specific benefits or general store benefits on product pages.

Payment Methods on Product Pages

Place payment method logos of your store on product pages.

Custom Fields

Through various custom fields, you can add videos, a short description, additional information, a hover image and product benefits, all displayed in the storefront.

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Fade Out Sold-Out Items

Sold-out items are visually faded in the listing to shift focus to available products.

Dynamic Category Header (Hero Section)

Create a dynamic category header with the hero section for an impressive presentation of your categories.

Hover Images

Increase your customers' attention on your products with the hover image. Convince with an additional product view and increase the chance of a purchase.

Category Listing

Clear presentation of your product categories for a better shopping experience for your customers.

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Layout Variants for Product Filters

Choose from various display options for product filters and optimise the filter navigation.

List View for Product Boxes

Enables a compact list view for product boxes to display products clearly and in a space-saving manner.

Quantity Selection in Listing

Enable quantity selection directly in the listing to quickly add multiple items to the shopping cart.

Product Badges

Showcase your products effectively with product badges in the listing.

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Product Box Hover Effects

Add attractive hover effects to product boxes in the listing for a more interactive shopping experience.

Product Boxes per Row

Configure the number of product boxes per row for an optimal display in your store.

Product Number & Manufacturer Name

Maximise clarity and traceability of your products in the online store by integrating product numbers and manufacturer names into your category listings.

Quick View for Products in Product Listings

Offer a quick view for products directly in the listing to help customers make faster purchasing decisions.

Subcategories in Listing

Display subcategories directly in the product listing for quick navigation through your product range.

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Accessible Storefront

BFSG-compliant adjustments for an accessible storefront in accordance with WCAG guidelines.

Bootstrap Compatible

The Shopware 6 Storefront is built on the Bootstrap framework. Thanks to our HC-Architecture®, ThemeWare® is naturally fully compatible with Bootstrap as well.

Checkout Steps

A clear checkout with well-defined steps ensures higher conversion rates and fewer cart abandonments.

Cookie Notice

Impress your visitors with professional cookie notices. Choose your preferred layout from 8 different display options.

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CSS Expert Configuration

Advanced CSS configuration options for experts to customise your store individually.

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Debug Mode

Activate debug mode for quick troubleshooting of theme issues.

Extremely Comprehensive Colour Customisation

Nearly unlimited colour customisation. Adjust your theme's colour scheme to match your vision with just a few clicks.

Google Web Fonts and Custom Fonts

Choose from 10 curated and locally installed fonts. GDPR-compliant integration of custom or Google Fonts is also available.

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Background Image

Configure custom background images for your store and give it a unique look.

Custom Base Settings

More than 1,350 configuration options that leave nothing to be desired – and the number keeps growing.

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Custom CSS Code

Add your own CSS code to fine-tune your store's design down to the pixel.

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Custom JavaScript Code

Extend your store with custom JavaScript code for bespoke functionalities.

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Lazy Loading

Images are only loaded when scrolled into view for faster load times and better performance.

Multilingual

The frontend and backend are multilingual out of the box, available in German and English. Easily add more frontend languages and use them across any number of sales channels.

Offcanvas Shopping Cart

Everything in a clear sidebar with voucher field and shipping cost overview to boost your orders!

Plugin Compatibility (HC-Architecture®)

Thanks to this architecture, ThemeWare® is inherently highly compatible with almost all Shopware plugins. Should an incompatibility occur, you can resolve it yourself with just a few clicks by simply disabling the respective feature area and falling back to the Shopware default.

And Much More

All this and much more is what you get with ThemeWare®. On top of that, you benefit from continuous development with extremely regular updates. More than 230 speak for themselves!

Wide, Boxed and Fullwidth Layout

3 base layouts to choose from: Wide, Boxed and Fullwidth Layout

Announcement Banner (in Header)

With the announcement banner in the header, you can quickly and effectively inform your customers about current offers, new arrivals or events.

Customisable Store Logo

Customise your store logo individually with size, position and display options.

Custom Header

A modern and particularly compact header layout provides a clean look that puts the focus on your product worlds.

Dropdown Top Navigation

A compact dropdown menu that enables clear and intuitive navigation in the top bar to improve usability.

Shopping Experience Header

A modern and visually striking header option is the ThemeWare® Shopping Experience Header. Here, the header overlays the Shopping Experience on the homepage and optionally in categories. This creates a highly individual look, especially in combination with the underlying image element or image slider.

Header Layouts

Choose from various header layouts – with different focus areas such as product search or the store logo – and customise them to your liking. Standard layouts ensure maximum plugin compatibility within the HC-Architecture® framework.

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Home Icon

Upload a custom icon for the homepage in the header and category navigation.

Highlight Categories

Highlight individual categories in the top navigation with colour to draw attention to promotions or new arrivals.

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Layout Variants for Category Navigation

Various layouts for category navigation enable an optimal display of your store structure.

Mobile Header

Our mobile-optimised header ensures a seamless shopping experience across all devices.

Offcanvas Navigation

Maximise usability with offcanvas navigation – a fast and intuitive way to structure content.

Service Navigation

Add a service navigation in the header for quick access to important store pages.

Sticky Navigation

The fixed positioning keeps the navigation elements always visible, enabling easy navigation through the store regardless of how far your customers scroll down.

Search

With our innovative search options, your visitors find your products quickly and easily. Efficient shopping guaranteed!

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Text Logo

Use a text logo as an alternative or supplement to your image logo for a clean look.

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Enhanced Flyout Navigation

An optimised flyout navigation with advanced display options for better desktop navigation.

Sales-Boosting Mobile Navigation

Optimise your sales experience for thumb-friendly customer access and benefit from our customisable mobile optimisation options.

Extensions

Extensions give you the ability to present your products even more attractively and generate more revenue. Use the custom announcement banner, product badges or the benefits display on product pages.

Floating Social Media Icons

Display floating social media icons on the side of the page for permanent visibility of your channels.

Floating Widget

The floating widget keeps important features always in view without distracting the user from the current content.

Footer Sections

The footer consists of 3 main sections that can be individually designed and populated. You can also simply use just one section.

Footer Settings

Give your online store the ultimate wow effect with fully customisable footer settings for countless footer variants. Maximise customer retention with an optimal footer with minimal effort.

Footer Elements

Each footer column can be filled with various footer elements (e.g. newsletter, payment/shipping method logos, benefits and more).

Footer Columns

Each footer section can be designed with various columns in different sizes.

Custom Announcements (e.g. Holiday Notice)

With flexible design options for text, start and end date, as well as placement on the product page and in the checkout.

Newsletter in Footer

Place a newsletter sign-up form in the footer with just a few clicks.

Scroll-to-Top Button

Our scroll-to-top button is simple, effective and ensures a pleasant user experience.

Slideout Communities

Experience a new dimension of community interaction with slideout communities.

Social Media Integration

Integrate your social media channels such as Facebook, Instagram, Twitter, YouTube, Vimeo, Flickr, Pinterest, TikTok, Blogger, Blog (WordPress), WhatsApp, LinkedIn or your website with just one click.

Sharing Links

Allow your customers to share your products safely and easily across communities.

USP Bar

Configure up to 6 unique USPs with individual colour, icon, text and font. Optimise the presentation in the header or footer with small or large icons.

Widgets

Experience more control and flexibility in your online store with ThemeWare® Widgets. Configure widgets such as "About Us", "Footer Navigation", "Payment and Shipping Methods", "Social Media", "Benefits" and more to your liking and place them in various locations throughout your store.